Senior Search Strategist

About the role

We are seeking an experienced Senior Search Strategist to lead and optimise paid‑search programmes for high‑profile international accounts. You will translate business objectives into data‑driven search strategies, manage multi‑platform campaigns and deliver measurable performance improvements.

Key responsibilities

• Develop and execute comprehensive paid‑search strategies across Google Ads, Microsoft Ads and Search Ads 360.
• Lead keyword research, audience targeting, bidding tactics and budget allocation.
• Monitor campaign performance, conduct forecasting, budget pacing and ROI analysis.
• Identify optimisation opportunities, present insights and strategic recommendations to stakeholders.
• Collaborate with Analytics, SEO, Social Media, Data and Creative teams.
• Support testing initiatives, automation programmes and AI‑driven search solutions.
• Mentor junior team members and share best practices.

Required profile

• 3‑5+ years of paid‑search/PPC experience, preferably in an agency environment.
• Strong expertise in Google Ads, Microsoft Ads (Bing) and Search Ads 360.
• Solid understanding of SEM, PPC, attribution, conversion tracking and digital analytics.
• Experience managing substantial advertising budgets.
• Advanced analytical and problem‑solving abilities.
• Excellent English communication; French or Dutch is a plus.

Required skills

• Google Ads
• Microsoft Ads (Bing)
• Search Ads 360
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• SEM
• PPC
• Attribution modelling
• Conversion tracking