Ad Creative Funnel Strategist

About the role

Huzzle connects talent with companies across the UK, US, Canada, Europe and Australia. Its client is a fast-growing marketing consultancy and growth partner for the global medical aesthetics and regenerative medicine industry, helping MedSpas and premium clinics scale toward high-revenue milestones through positioning and conversion systems rather than simple lead generation. The role is a high-level Performance Marketing and Creative Strategist who moves beyond media buying to own the entire conversion journey, diagnosing why campaigns succeed or fail and directing creative and funnel improvements.

Key responsibilities

• Perform deep-dive audits of Meta Ads accounts to diagnose performance bottlenecks and creative fatigue.
• Develop comprehensive creative strategies and write detailed briefs for production teams, UGC creators and editors.
• Optimize lead generation funnels from the first ad click through to the final booked appointment.
• Build and manage structured testing roadmaps for continuous performance improvement.
• Analyze complex data sets to find patterns in lead quality and conversion rates, beyond surface metrics like CPL.
• Collaborate with internal teams to improve landing page aesthetics and conversion architecture.
• Create recovery plans for underperforming accounts and scale winning campaigns with data-backed recommendations.

Required profile

• Proven agency experience managing multiple client accounts at once.
• Extensive Meta Ads expertise focused on lead generation.
• A results portfolio showing reduced CPA and increased revenue through creative and funnel optimization.
• Strong grasp of direct response marketing, customer psychology and hook/angle frameworks.
• Experience writing creative briefs and directing production of high-converting ads.
• Excellent written and spoken English and a data-first, independent approach.

Nice-to-haves

• Experience in the MedSpa, aesthetics or high-ticket wellness industry.
• Hands-on experience with GoHighLevel (GHL).
• Experience with high-ticket lead generation or BizOpp funnels.
• Previous leadership in creative strategy or growth marketing.

What we offer

• Fully remote work environment.
• Career growth in a fast-scaling agency.
• Performance-based incentives.
• Long-term stability and high-level strategic ownership.
• Collaborative culture with top-tier marketing talent.