Business Development Manager B2B – Customized Products (CDS)

About the role

The Business Development Manager B2B will launch, develop and scale the business in Morocco, focusing on customized promotional products and branded merchandise for corporate customers, brands, agencies, distributors and other professional partners. The role combines direct corporate customer acquisition, strategic account development and indirect channel development, and requires an entrepreneurial mindset in a start-up setting.

Key responsibilities

• Build and execute the strategic development plan for the brand in Morocco, map customer segments, channels and partners, and monitor market trends and competition.
• Acquire corporate customers across priority industries, understand their promotional and branding needs and build a pipeline of qualified opportunities.
• Onboard and develop partnerships with advertising and communication agencies, distributors, resellers and corporate-gifting specialists.
• Own opportunities end to end: qualification, commercial proposals, negotiations, contracting, deal closure and ongoing account growth.
• Develop tailored promotional and merchandising solutions and bring customer insights back to the organization.
• Build an external B2B network, represent the company in professional ecosystems and help define the structure, processes and capabilities needed to scale.
• Work closely with internal teams on pricing, product availability, decoration, contracting, operations, finance and delivery.

Required profile

• Bachelor's or Master's degree in Business Administration, Sales, Marketing, International Business, Engineering or an equivalent field.
• At least 5 years of B2B business development, prospecting, strategic account or channel development experience.
• Experience acquiring corporate customers and developing B2B partnerships; experience building a new business from scratch is strongly preferred.
• Fluent Arabic and French; English is an advantage.
• Knowledge of promotional products, corporate gifting, merchandising, printing, customization or decoration is highly valuable.

Required skills

• MS Excel and MS PowerPoint
• CRM tools
• Strong knowledge of the Moroccan B2B environment