Country Manager – Morocco (Beauty & Personal Care)

About the role

We are seeking a Country Manager to lead our Moroccan subsidiary in Casablanca. The role focuses on driving commercial growth, strengthening brand positioning, and ensuring efficient local operations while working closely with our headquarters in Barcelona.

Key responsibilities

• Define and implement the commercial strategy for Morocco, meeting growth, sales, and profitability targets.
• Lead, support and develop the commercial and administrative team.
• Identify new business opportunities and expand presence among distributors, retail chains, professional salons and strategic customers.
• Build and maintain strong relationships with key accounts, participating in visits, negotiations and commercial actions.
• Analyze market trends, competitors and industry developments to propose growth initiatives.
• Oversee promotions, product launches and marketing plans in the Moroccan market.
• Coordinate continuously with headquarters to align with the international strategy.
• Monitor business indicators such as sales performance, margins, customer portfolio, collections, stock levels and profitability.
• Represent the company at trade fairs, industry events and institutional meetings.

Required profile

• University degree in Business Administration, International Trade, Marketing or a related field.
• Minimum 5 years of experience in commercial management, business development, branch management or leading a business unit.
• Experience in professional cosmetics, beauty, FMCG, distribution or consumer products is highly valued.
• Proven ability to lead teams in proactive commercial environments.
• Strong negotiation, leadership and communication skills.
• Dynamic, organised, autonomous and results‑oriented.
• Willingness to travel within Morocco and occasional trips to Barcelona.
• Fluent in Spanish, French and Arabic or Darija.

Required skills

What we offer

• High‑responsibility position leading a strategic subsidiary.
• Autonomy to develop the local business with support from an international organisation.
• Competitive fixed salary plus variable compensation linked to objectives.
• Company vehicle, working tools and covered travel expenses.