Marketing Strategist (Remote)

About the role

Webloo, an AI-first group of business units spanning digital, sports, brand experiences and events, operates in the US and Morocco and reports to the Head of Webloo Digital. It is hiring a senior strategist to own marketing direction across the group and turn it into measurable pipeline and revenue. The position is full-time and remote.

Key responsibilities

• Own the marketing strategy, positioning and annual plan for Webloo and its business units.
• Set channel mix, budgets and quarterly targets across paid media, SEO, email and content.
• Direct the Morocco-based execution team through the Marketing Execution Lead.
• Define the funnel, KPIs and reporting, and review performance weekly.
• Lead go-to-market for the US and Morocco, and prepare the Europe launch.
• Work with business unit heads and sales on offers, campaigns and lead quality.

Required profile

• 7+ years in growth or performance marketing, with at least 3 years leading strategy.
• Track record of owning pipeline or revenue targets in B2B services, agency or SaaS.
• Experience directing remote, cross-border teams.
• Working hours overlapping with Morocco (US East Coast preferred).

Required skills

• Strong command of paid media, SEO, lifecycle email and analytics.
• Comfort using AI tools in planning, content and reporting.

Success in the first 90 days means a 12-month marketing plan with budget and targets approved, a live dashboard covering pipeline, cost per lead and channel performance, and clear priorities and weekly rhythm for the execution team.