Postdoctoral Research Fellow in Behavioral Sciences, Innovation and Market Adoption

About the role

Mohammed VI Polytechnic University (UM6P) is seeking a Postdoctoral Research Fellow to join ARC_AIR, the African Research Center on Air Quality and Climate, which works on air quality, atmospheric chemistry and climate. The fellow will study the behavioral, social, economic and innovation dimensions of vertical farming adoption, combining behavioral sciences, sociology, psychology, consumer behavior, innovation studies and entrepreneurship with sustainable food systems.

Key responsibilities

• Lead a research agenda covering four themes: social acceptance of vertical farming; behavioral models of consumer decision-making (e.g. Theory of Planned Behavior, Technology Acceptance Model, Diffusion of Innovation); market creation and entrepreneurial ecosystems; and commercialization and go-to-market strategies.
• Run behavioral experiments, consumer surveys, choice modeling, experimental economics and digital behavior analysis.
• Produce publications in high-impact international journals (Q1/Q2 preferred), review papers and policy-oriented reports on consumer behavior, psychology, sustainable food systems, innovation and marketing science.
• Help develop competitive research proposals, identify funding opportunities, build partnerships and expand international collaboration.
• Support technology adoption, market intelligence, industry engagement, innovation ecosystem development and research valorization.

Required profile

• A PhD obtained within the last five years in sociology, social psychology, behavioral psychology, consumer behavior, marketing, behavioral economics, entrepreneurship, management sciences or a related field.
• Ability to work with mixed methods (quantitative, qualitative, experimental and behavioral).

To apply, send a single PDF with a cover letter, detailed CV, research statement, list of publications and contact details for two academic referees.