Channel Manager – Hypermarkets

About the role

The Channel Manager will lead the modern trade sales team for hypermarkets, driving sell‑in and sell‑out performance across Morocco. You will develop and execute strategies to meet monthly and quarterly targets while managing P&L and premium segment growth.

Key responsibilities

• Lead and motivate the sales force to achieve monthly and quarterly sales targets.
• Develop and implement sales, promotion, and merchandising plans aligned with company strategy.
• Manage key accounts through regular visits, negotiations, and relationship building.
• Oversee P&L, category mix, and distribution coverage to ensure brand positioning.
• Utilize data analysis to forecast sales and adjust action plans.
• Coordinate with the General Manager to reorganize sales territories, quotas, and goals as needed.
• Ensure distribution reaches all target markets consistent with brand image.

Required profile

• Minimum bachelor’s degree (master’s degree preferred).
• At least 5 years of relevant experience in household appliances or FMCG, with 3 years in a managerial role.
• Strong command of English and ability to work with SAP and MS Office tools.

Required skills

• Proficiency in MS Office.
• Knowledge of SAP (plus).