Associate Manager – Modern Market Key Accounts (Morocco)

About the role

BIC World is looking for an Associate Manager to lead Modern Market key accounts across Morocco. You will be responsible for driving sales growth, managing commercial relationships and ensuring flawless in‑store execution for our iconic brands.

Key responsibilities

• Deliver monthly, quarterly and annual volume, OIS, net sales and profitability targets for assigned accounts.
• Build forecasts, monitor sell‑in/sell‑out performance and implement corrective actions.
• Manage customer profitability, trade terms, promotional budgets and evaluate ROI of promotions.
• Develop and execute annual account strategies, negotiate agreements and coordinate launches.
• Ensure optimal assortment, planogram compliance, on‑shelf availability and promotional execution in stores.
• Lead, coach and organise the merchandising team supporting key accounts, optimizing routing and coverage.

Required profile

• 4–7 years of sales or key‑account management experience in FMCG or consumer packaged goods.
• Bachelor’s degree in Business, Commerce, Marketing or related field.
• Fluent in Arabic and French; professional English proficiency.
• Willingness to travel frequently across Morocco and a valid driving licence.

Required skills

• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Word
• Experience with CRM or sales‑planning tools (desirable)