Brand Manager

About the role

Unilever is seeking a driven Brand Manager to lead brand building and activation across several Middle‑East and North‑African markets (Morocco, Libya, Iraq, Lebanon, Jordan, Egypt). The role will work closely with cross‑functional teams and external partners to deliver digital‑first marketing, innovation roll‑outs and in‑store excellence for high‑growth brands.

Key responsibilities

• Champion a social‑first, mobile‑led media strategy aligned with brand purpose and consumer passion points.
• Identify high‑impact digital platforms and audience segments; analyse media effectiveness using KPIs such as reach, engagement, VTR, CTR and ROI.
• Develop and execute influencer and PR campaigns from ideation to post‑campaign tracking.
• Own digital commerce plans for Amazon, Noon and other key e‑commerce platforms, collaborating with media and sales to launch always‑on and burst campaigns.
• Partner with Business Development to secure high‑impact retail accounts and drive in‑store activations, POS visibility and shopper engagement.
• Monitor brand health metrics (IMS, market share, distribution, EPOS sell‑out) and develop corrective action plans.
• Manage the Brand Marketing Investment budget, including budgeting, purchase orders, spend tracking and invoice processing.

Required profile

• Entrepreneurial mindset with a strong drive for results.
• Experience working in fast‑moving consumer goods or similar industries.
• Proven ability to collaborate with cross‑functional teams and external agencies.
• Strong analytical skills to interpret media and sales data.
• Excellent communication and stakeholder management abilities.

Required skills