Brand Manager Oncology & Specialty Care
GSK · Casablanca
Description du poste
About the role
Lead brand strategy and execution for oncology and specialty care in Morocco, working closely with medical, sales, market access and external partners to turn insights into practical plans that improve patient care.
Key responsibilities
- Build and deliver brand and lifecycle plans tailored to the Moroccan market.
- Lead launch readiness, business cases and integrated omnichannel campaigns for healthcare professionals.
- Translate market, clinician and patient insights into actions that improve access and outcomes.
- Equip field teams with training, materials and tools for correct patient identification and appropriate use.
- Track brand performance, manage budget and report key metrics.
Required profile
- Bachelor’s degree in life sciences, pharmacy, business or related field.
- 3‑5 years’ experience in pharmaceutical marketing, brand management, preferably in oncology or specialty therapy.
- Proven ability to design and deliver omnichannel campaigns and work with market access, reimbursement or patient support programs.
- Fluent in French and Arabic, proficient in English, with strong stakeholder engagement skills.
Required skills
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy
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GSK
Casablanca