Business Development Manager – Morocco & West Africa

About the role

KEENFINITY is looking for a results‑driven Business Development Manager to lead the growth of its Video Systems Business across Morocco, Algeria, Tunisia and Francophone West Africa. You will identify new opportunities, build strategic partnerships and drive revenue while representing the company in a highly competitive security and communication market.

Key responsibilities

• Develop and execute a regional business development strategy for the assigned territories.
• Identify new market segments, conduct competitor and pricing analysis, and support market entry initiatives.
• Achieve annual sales and revenue targets, building a robust pipeline from prospecting to contract signing.
• Prepare commercial proposals, quotations and business cases, and negotiate contracts and agreements.
• Establish and nurture long‑term relationships with key customers, distributors, and strategic partners.
• Identify and onboard channel partners, distributors and resellers where applicable.
• Represent KEENFINITY at trade shows, conferences and networking events, and participate in tenders and large‑scale projects.
• Collaborate with internal sales, marketing, technical, finance and operations teams to deliver tailored solutions.
• Provide regular sales forecasts, KPI monitoring and maintain accurate CRM records.

Required profile

• Proven experience in B2B sales or business development within technology, security or communication solutions.
• Strong commercial acumen with a track record of meeting or exceeding revenue targets.
• Excellent communication and negotiation skills, comfortable engaging senior decision‑makers.
• Ability to work across diverse cultures and markets, with willingness to travel frequently.
• Detail‑oriented, self‑motivated and capable of managing complex sales cycles.

Required skills

• CRM management