Sales Manager (MICE, Leisure & Golf)

About the role

The Sales Manager (MICE, Leisure & Golf) will drive revenue by proactively identifying and managing sales opportunities for events, leisure activities, and golf services. Reporting to senior management, the role focuses on building long‑term, value‑based relationships with clients to meet personal and location sales targets.

Key responsibilities

• Collaborate with off‑property sales channels to ensure coordinated, non‑duplicative sales efforts.
• Develop and nurture relationships with existing and new customers through sales calls, entertainment events, FAM trips, and trade shows.
• Participate in sales calls, generate proposals, draft contracts, and manage customer correspondence.
• Identify new business opportunities by analysing market trends, competitor activity, and customer needs.
• Provide accurate turnover information to Event Management and ensure smooth service delivery.
• Deliver exceptional customer service to foster loyalty and increase account share.

Required profile

• 2‑year degree in Business Administration, Marketing, Hotel & Restaurant Management or related field with at least 3 years of sales/marketing experience, OR a 4‑year bachelor’s degree with at least 1 year of relevant experience.
• Strong understanding of market dynamics, competitor strengths, and economic trends.
• Proven ability to build and maintain client relationships and achieve sales targets.

Required skills