AI Marketing Specialist – B2B Fintech Lead

About the role

Staq is a leading Banking‑as‑a‑Service platform seeking an AI‑native Marketing Lead to own and execute its B2B marketing strategy. The role blends brand, growth and product marketing while leveraging AI tools to scale content, performance marketing and analytics for financial institutions, fintechs and enterprise clients.

Key responsibilities

• Own and execute Staq's end‑to‑end marketing strategy for B2B enterprise and fintech audiences.
• Plan and launch multi‑channel campaigns (digital, content, social, events) to drive awareness and qualified lead generation for banking and fintech decision‑makers.
• Leverage AI tools to create, optimise and scale marketing efforts, including content generation, performance optimisation and analytics.
• Manage and grow Staq's digital presence—website, social media and content platforms—to position the company as a fintech infrastructure leader.
• Collaborate with cross‑functional teams to align marketing initiatives with business objectives and enterprise sales processes.
• Develop messaging and positioning that highlights BaaS capabilities, embedded finance solutions and regulatory compliance strengths.
• Own content creation across formats (technical blogs, case studies, whitepapers, webinars, decks, email campaigns) tailored to B2B fintech audiences.
• Analyse campaign performance and continuously optimise based on data and insights specific to B2B sales cycles.
• Support employer branding and talent attraction initiatives.

Required profile

• 3‑5 years of experience in B2B marketing, preferably in fintech or enterprise SaaS.
• Strong hands‑on experience across digital marketing, content and campaign execution.
• Understanding of BaaS, embedded finance, payments or financial infrastructure (or ability to learn quickly).
• Comfortable working in a fast‑paced startup environment with high ownership.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent written and verbal communication skills in English.

Required skills

• AI‑powered marketing tools for content generation, automation, analytics and performance marketing
• Digital marketing platforms
• Content creation tools