Brand Manager, Human Expression – Africa

About the role

Join BIC World as a Brand Manager for the Human Expression (Stationery) portfolio across Africa. You will be responsible for translating global category strategies into regional growth plans, driving portfolio deployment, innovation, and brand communication while working in a highly matrixed environment.

Key responsibilities

• Translate Global Category strategies into Africa‑specific growth plans and priorities.
• Lead the Africa marketing agenda for the Stationery category, including portfolio deployment, innovation, brand communication and performance management.
• Continuously evaluate consumer insights, market dynamics and competitive landscapes to identify growth opportunities.
• Provide marketing leadership and governance to ensure consistent implementation of category priorities across markets.
• Develop and manage the Stationery portfolio architecture, lifecycle, simplification and harmonisation across consumer segments and price tiers.
• Partner with Global Category teams to prioritize, develop and launch new innovations.

Required profile

• Proven experience in brand or category management within consumer goods.
• Strong analytical mindset with the ability to turn insights into actionable growth initiatives.
• Comfortable working in a matrixed, cross‑functional environment.
• Self‑starter, problem‑solver and innovative thinker.

Required skills