Category Manager – FMCG

About the role

The Category Manager will lead the trade‑marketing strategy for an assigned FMCG brand or category, ensuring the execution of national and tailored activities that drive sales and profitability.

Key responsibilities

• Set and deploy the Trade Marketing Business Plan for the assigned brand/category.
• Manage relationships with suppliers to maximize brand support and develop joint sales business plans.
• Allocate and control initiative funds to optimize brand sales and profit margins.
• Maintain accurate sales forecasts and stock levels for each brand.
• Collaborate with local agencies to execute in‑store and POS material, ensuring brand image consistency.
• Analyze sales data and market‑share trends by channel to generate actionable insights.
• Communicate brand plans to the sales team and conduct field visits to ensure flawless execution.
• Gather customer objectives and align brand activities to secure support and increase sales.
• Monitor category dynamics, including competitor actions, pricing, and range.

Required profile

• Minimum 3–5 years of experience in sales or trade marketing within the FMCG sector.
• Bachelor’s degree in Business Administration, Marketing, or a related field from a reputable university.
• Proven operational and managerial experience in a fast‑moving consumer goods environment.

Required skills