Country Manager – Home Appliances (Morocco)

About the role

We are seeking a dynamic Country Manager to lead our Home Appliances business in Morocco. You will be responsible for driving sales growth, expanding distribution networks, and building strong relationships with retailers, distributors and channel partners.

Key responsibilities

• Set, monitor and achieve country sales targets, revenue goals and profitability.
• Recruit, mentor and manage the sales and trade‑marketing team, ensuring high performance.
• Identify and capitalize on opportunities to increase market share, including new regions and customer segments.
• Develop and expand distribution channels and retail presence across Morocco.
• Manage budgets, financial performance and cost‑effective operations.
• Coordinate promoters and supervisors, establishing KPIs to boost sell‑out performance.
• Report business performance, challenges and opportunities to regional management.
• Analyze product display effectiveness and recommend improvements based on sales data.
• Lead promotional strategy development to increase in‑house share of key accounts.

Required profile

• Minimum 8 years of sales management experience in the Home Appliances or Consumer Electronics industry in Morocco.
• Deep knowledge of the Moroccan market and proven track record of meeting or exceeding sales targets.
• Experience building and leading high‑performing sales teams.
• Strong understanding of the full sales cycle from prospecting to closing.
• Excellent communication, negotiation and presentation abilities.
• Ability to work independently and collaboratively with cross‑functional teams.

Required skills

• Fluent in English, French and Arabic.
• Problem‑solving mindset.
• Background in Home Appliances (including Kitchen Appliances).