Customer Value Associate Manager – Lifecycle & CRM

About the role

The Customer Value Associate Manager – Lifecycle & CRM drives the end‑to‑end customer lifecycle strategy for Flutter’s Southern Europe & Africa region. This high‑impact role focuses on maximizing Customer Lifetime Value, revenue, and retention through data‑driven, personalized engagement across online platforms.

Key responsibilities

• Own the full user lifecycle, designing segmentation frameworks and churn‑prevention strategies.
• Develop and execute omnichannel CRM campaigns (email, push, SMS, in‑app) with automated, behavior‑triggered journeys.
• Analyse user behavior, conversion funnels and cohort performance to evaluate ROI and identify growth opportunities.
• Optimize budget efficiency, improve retention rates, reduce churn and drive revenue uplift.
• Monitor compliance, flag risky patterns and ensure responsible user growth.

Required profile

• 5‑7 years of experience in CRM, lifecycle management or performance‑driven marketing.
• Strong analytical mindset with ability to translate data insights into actionable strategies.
• Commercial focus balanced with customer experience and regulatory compliance.

Required skills