Deputy Director, Development and Communications

About the role

The Deputy Director of Development and Communications at Al Akhawayn University oversees the coordination of marketing, communications and admissions activities. Working closely with the Director of Development and Communications, the role develops and implements strategies to attract and retain students and manages online and offline communication projects, meeting the university's communication needs for different audiences and supporting continued enrolment growth.

Key responsibilities

• Develop with the Director the institutional communication plan to engage external stakeholders, requiring solid experience in public relations management.
• Implement, measure and improve communication plans that support outreach and cross-functional marketing initiatives.
• Develop, coordinate and execute the editorial calendar, content and framework for annual marketing communications across all channels and media.
• Create and maintain communication materials such as internal articles, success stories, case studies, press releases, scripts and podcasts.
• Ensure effective communication across commercial media in line with the overall strategy to increase brand visibility.
• Select external marketing communication service providers, set quality and delivery objectives for outsourced activities and monitor progress.
• Develop promotional activities using events, fairs, online campaigns and print media.
• Define objectives and quality indicators for marketing communication initiatives and assess outcomes.
• Develop and maintain digital content, strategy and media structure for the university's portfolio and value propositions.

Required profile

• Bachelor's or master's degree in business administration, communications, journalism, public relations or a related field.
• More than 5 years of experience in a similar position.
• Solid experience managing ATL and BTL activities; experience creating targeted content is an asset.
• Excellent communication skills, ability to multi-task and work under pressure, and strong organisational and leadership skills.

Required skills

• Digital marketing and lead generation.
• Business intelligence and the marketing mix.
• Communication practices and procedures.

Applicants apply by submitting a cover letter and CV by the deadline of 2 November 2026.