Director, Marketing – Morocco

About the role

The Director, Marketing – Morocco will shape and execute market‑winning strategies that align with the Africa Operating Unit vision. You will drive brand love, capture market share, and accelerate business performance across Morocco’s dynamic marketplace.

Key responsibilities

• Lead development and execution of Morocco’s annual marketing strategy and portfolio plans.
• Translate consumer and shopper insights into growth opportunities, innovation platforms, and actionable brand programs.
• Orchestrate end‑to‑end Integrated Marketing Experience (IMX) campaigns across media, content, digital, social, influencers, and packaging.
• Drive innovation strategy and new product launches, ensuring best‑in‑class execution from concept to market.
• Partner with bottling system teams, agencies, and cross‑functional stakeholders to deliver cohesive, locally resonant brand experiences.
• Monitor performance metrics, optimize campaigns, and guide investment decisions using data‑driven insights.
• Champion digital marketing acceleration and advanced analytics capabilities.
• Steward marketing budgets with strong commercial discipline.
• Accelerate team capability development in creative strategy, digital tools, and agile ways of working.
• Ensure robust governance of workflows for fast, integrated marketing processes.

Required profile

• Bachelor’s degree in Marketing, Business Administration, or a related field (advanced degree a plus).
• 12+ years of progressive leadership experience in marketing, with deep expertise in brand and portfolio strategy, integrated campaigns, and innovation management.
• Proven track record of developing consumer‑centric strategies that drive measurable growth.
• Strong familiarity with digital marketing platforms, programmatic media, and data‑led personalization.

Required skills

• Digital marketing platforms
• Programmatic media
• Data‑led personalization

What we offer

• Opportunity to shape leading brands in Morocco.
• Collaborative, agile work environment.
• Leadership role with significant impact on business performance.