Director of Marketing – Morocco

About the role

The Director of Marketing for Morocco will shape and execute market‑winning strategies that translate the Africa Operating Unit vision into locally relevant brand experiences. You will lead an integrated marketing function, combining insights, creative strategy, and digital innovation to drive brand love, market share, and business performance.

Key responsibilities

• Develop and implement Morocco’s annual marketing strategy and portfolio plans aligned with regional priorities.
• Convert consumer and shopper insights into growth opportunities, innovation platforms, and actionable brand programs.
• Design and launch end‑to‑end Integrated Marketing Experience (IMX) campaigns across media, content, digital, social, influencers, and packaging.
• Lead innovation strategy and new‑product launches, ensuring best‑in‑class execution from concept to market.
• Partner with bottling, system teams, agencies, and cross‑functional stakeholders to deliver cohesive, locally resonant brand experiences.
• Monitor performance metrics, optimize campaigns, and guide investment decisions using data‑driven insights.
• Champion digital marketing acceleration and advanced analytics capabilities across Morocco.
• Manage marketing budgets with commercial discipline and drive team capability development in creative strategy, digital tools, and agile ways of working.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field; advanced degree a plus.
• 12+ years of progressive marketing leadership experience, with deep expertise in brand strategy, integrated campaigns, and innovation management.
• Proven track record of consumer‑centric strategies that deliver measurable growth.
• Strong familiarity with digital marketing platforms, programmatic media, and data‑led personalization.

Required skills

• Digital marketing platforms
• Programmatic media
• Advanced analytics
• Data‑driven personalization