Marketing Director

About the role

The Marketing Director will shape and execute territory‑wide marketing strategies that support regional tactical ambitions for the tire and related product domains. This senior role leads cross‑functional teams, aligns marketing actions with business objectives, and ensures a consistent customer experience across the territory.

Key responsibilities

• Define territory marketing plans in line with regional tactical ambitions for tires and surrounding domains.
• Lead and orchestrate teams to implement the marketing action plan.
• Map the territory’s “Where to Play” (distribution) to maximise value generation.
• Target and refine the “How to Win” (customer segments) in alignment with regional tactics.
• Orchestrate the customer experience using regional recommendations and assets.
• Steer marketing plans, monitor financial performance and apply corrective actions as needed.
• Analyse and recommend strategic local partnerships to drive growth.
• Oversee portfolio steering, conduct profitability analyses and propose optimisation measures.
• Challenge business cases for current and future offers based on territory diagnostics.
• Monitor overall marketing resources and budgets.
• Provide competitive benchmarking and customer feedback to marketing counterparts.
• Clarify team missions, set expectations, give feedback and balance workloads.
• Liaise with marketing organisations of newly acquired entities and facilitate integration.
• Empower teams by delegating authority and holding them accountable.
• Coach staff, support career development and nurture talent.

Required profile

• Proven experience developing marketing plans for an entity or division (marketing strategy).
• Ability to operate with minimal direction and take ownership of outcomes.
• Strong track record managing budgets, deadlines and profitability targets.
• Demonstrated team‑leadership skills, including coaching and performance management.
• Analytical mindset with the capability to assess partnership opportunities and portfolio performance.

Required skills