Marketing Manager

About the role

As a Marketing Manager you will be the commercial engine of Intelcia’s Corporate Brand & Engagement team, turning the company’s positioning into B2B marketing initiatives that drive client engagement and support international growth.

Key responsibilities

• Develop and write group‑level marketing narratives, value propositions, sector positioning and campaign messaging.
• Conduct market intelligence and competitive benchmarking to shape content strategy.
• Create commercial marketing assets such as client use cases, success stories, key selling points and sector points of view.
• Standardise client interaction approaches across regions, including global account visits and international events.
• Lead thought‑leadership initiatives targeting analysts, influencers and B2B audiences, and manage LinkedIn and other channel content in partnership with Digital Marketing.
• Track analyst coverage, competitor positioning and market signals to keep content commercially relevant.
• Design and execute ad‑hoc B2B demand‑generation programs, collaborate on campaign deployment, and ensure clear funnel management from MQL to SQL.

Required profile

• Bachelor’s or Master’s degree in Marketing, Communications or Business.
• 6‑10 years of experience in B2B, product/brand or growth marketing, preferably in technology, consulting or professional services.
• Strong understanding of B2B sales cycles and client decision‑making dynamics.
• Experience working in international or multi‑regional environments.

Required skills