Marketing Manager - Luxury Hotel

About the role

The Marketing Manager develops and executes marketing plans to raise brand awareness, drive revenue and position the hotel as a leading luxury destination in Agadir. The role combines creativity, analytics and strong knowledge of the luxury hospitality market. The employer is Accor, which describes itself as a group of more than 45 brands, 5,600 hotels and 10,000 restaurants in 110 countries.

Key responsibilities

• Develop and implement annual marketing and communication plans aligned with Sofitel brand standards, identify target markets (leisure, wellness, luxury travelers, MICE) and monitor trends, competitors and customer insights.
• Keep all communications consistent with Sofitel's luxury positioning and French art de vivre identity, across digital, print and on-property channels, and collaborate with regional and corporate Accor marketing teams.
• Oversee website content, SEO/SEM and online campaigns; manage social media (Instagram, Facebook, LinkedIn) with a strong visual storytelling approach; optimise presence on OTAs and review sites such as TripAdvisor and Booking.
• Build relationships with media, influencers and tourism boards, organise press trips, events and brand activations, and develop partnerships with luxury brands and local businesses.
• Support the sales team with promotional campaigns and offers, track campaign ROI and work with Revenue Management to align pricing and promotions.
• Promote spa, wellness, gastronomy and events, create seasonal campaigns and enhance the guest experience through storytelling.

Required profile

• Bachelor's degree in Marketing, Business, Hospitality or a related field.
• 2-4+ years of marketing experience, preferably in luxury hospitality or tourism; experience with international brands or 5-star hotels is highly preferred.
• Fluency in English and French (Arabic is a plus).

Required skills

• Digital marketing and content creation.
• Analytical mindset (Google Analytics, campaign tracking, KPIs).
• Excellent communication and storytelling abilities.