Postdoctoral Research Fellow in Behavioral Sciences, Innovation and Market Adoption

About the role

Mohammed VI Polytechnic University (UM6P) is seeking a Postdoctoral Research Fellow to study the behavioral, social, economic and innovation dimensions of vertical farming adoption. The work sits at the intersection of behavioral sciences, sociology, psychology, consumer behavior, innovation studies, entrepreneurship and sustainable food systems, and contributes to evidence-based marketing, commercialization and innovation strategies for vertical farming technologies.

Key responsibilities

• Develop and lead a research agenda covering four themes: social acceptance of vertical farming; behavioral models of consumer decision-making (e.g. TPB, TAM, diffusion of innovation); emergence of new markets for sustainable food innovations; and commercialization and go-to-market strategies.
• Carry out behavioral experiments, consumer surveys, choice modeling, experimental economics and digital behavior analysis.
• Produce publications in high-impact international journals (Q1/Q2 preferred), review papers and policy-oriented reports on consumer behavior, psychology, sustainable food systems, innovation and marketing science.
• Contribute to competitive research proposals, identify national and international funding, build interdisciplinary partnerships and expand international collaboration.
• Support technology adoption, market intelligence, industry engagement, innovation ecosystem development and research valorization and commercialization.

Required profile

• PhD obtained within the last five years in sociology, social psychology, behavioral psychology, consumer behavior, marketing, behavioral economics, entrepreneurship, management sciences or a related field.
• Ability to use mixed methods, including quantitative, qualitative, experimental and behavioral approaches.

To apply, send a single PDF with a cover letter, detailed CV, research statement, list of publications and contact details for two academic referees.