Salesforce Marketing Consultant

About the role

Spika Tech is seeking a Salesforce Marketing Cloud Consultant to lead end‑to‑end SFMC delivery for its clients. Working from the Morocco delivery centre, you will act as the bridge between marketing stakeholders and technical teams, translating campaign objectives into reliable, scalable journeys and automations.

Key responsibilities

• Lead full‑lifecycle SFMC implementations: discovery, solution design, build, testing, deployment and handover.
• Design and configure customer journeys in Journey Builder, including multi‑step, multi‑channel and event‑triggered flows.
• Maintain the Marketing Cloud data model – data extensions, relationships, contact model and segmentation strategy.
• Develop responsive email templates, landing pages and preference centres using HTML, CSS, AMPscript and SSJS.
• Build and manage automations in Automation Studio (imports, file transfers, SQL queries, scheduled activities).
• Write and optimise SQL queries for audience segmentation and reporting.
• Configure and troubleshoot Marketing Cloud Connect and integration with Sales Cloud or Service Cloud.
• Advise clients on deliverability, IP warming, sender authentication and GDPR compliance.
• Create reporting dashboards and deliver training workshops, demos and documentation.
• Support presales activities such as scoping, estimating and proposal shaping.

Required profile

• Minimum 3 years of hands‑on Salesforce Marketing Cloud experience, including at least one full‑lifecycle implementation.
• Proven client‑facing consulting experience, able to run workshops and explain technical decisions to senior marketing leaders.
• Excellent written and spoken English; French or Arabic is a plus.
• Self‑motivated and able to work autonomously in a remote‑first environment with overlap to UK business hours.

Required skills

• Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, Mobile Studio).
• Marketing Cloud Connect and integration with Sales Cloud / Service Cloud.
• SQL for data manipulation and segmentation.
• AMPscript, HTML and CSS for email and landing page development.
• Understanding of email deliverability, IP warming, SPF/DKIM/DMARC and GDPR.