Senior B2B Marketing Manager

About the role

Plutus21 is seeking a senior full‑stack B2B marketer to own the end‑to‑end marketing function for its partner ecosystem. You will define strategy, create the messaging framework, and execute multi‑channel demand‑generation campaigns that directly drive pipeline.

Key responsibilities

• Refine positioning, messaging, ICP definitions and proof points for all go‑to‑market activities.
• Develop case studies and client stories that resonate with sophisticated enterprise buyers.
• Design, launch and iterate on paid, organic, email, events and partnership campaigns to own pipeline numbers.
• Build and manage the inbound engine from first touch to qualified opportunity.
• Collaborate with outbound SDRs on sequences, targeting and messaging.
• Deploy partner and alliance marketing programs and account‑based campaigns.
• Set content strategy and produce top‑of‑funnel and mid‑funnel assets.
• Lead thought‑leadership initiatives on LinkedIn and other channels.
• Direct writers, designers and freelancers while contributing key copy yourself.
• Own the website as a conversion asset, including structure, copy, landing pages and CRO.
• Run technical and content SEO, improving organic performance over time.
• Maintain the marketing stack (CRM, automation, attribution, analytics) and build reporting that ties spend to pipeline and revenue.
• Manage budget, making data‑driven decisions on investment.

Required profile

• 6+ years of B2B marketing experience in services, consulting, agency or SaaS targeting high‑value enterprise buyers.
• Proven full‑stack expertise: demand generation, content, web, and operations.
• Track record of measurable impact on pipeline and revenue.
• Comfort working autonomously in a distributed, multi‑timezone team with US‑hour overlap.
• Strong commercial instincts and data‑driven mindset.

Required skills

• HubSpot or comparable marketing automation platform.
• Google Analytics 4 (GA4).
• SEO tooling (e.g., Ahrefs, SEMrush).
• Advertising platforms (e.g., LinkedIn Ads, Google Ads).
• AI tools used in daily workflow.
• CRM and attribution analytics systems.