Senior Brand Manager – Baked Snacks & Chocolates

About the role

As a Senior Brand Manager for Baked Snacks & Chocolates, you will shape the innovation and renovation strategy that aligns with Mondelēz International’s brand vision. You will drive sustainable growth by translating deep consumer insights into compelling brand experiences and commercial plans.

Key responsibilities

• Develop and implement a comprehensive marketing strategy for the Baked Snacks & Chocolates category, aligned with global objectives and local market needs.
• Conduct market analysis, consumer research, competitive benchmarking, and trend identification to inform strategic decisions.
• Identify new product opportunities and lead portfolio expansion initiatives.
• Oversee brand marketing plans—including advertising, promotion, digital, and PR—ensuring consistency across all channels.
• Manage brand budgets, track performance against KPIs, and ensure revenue and profit targets are met.
• Drive innovation and new product development in partnership with R&D, Strategy & Insights, and Sales teams.
• Lead product launches, creating marketing plans, sales materials, and promotional activities.
• Utilize consumer insights to integrate innovation into communication campaigns.

Required profile

• Proven marketing experience in a matrix environment within the consumer goods industry.
• Track record of developing and marketing product innovations across multiple countries.
• Strong ability to work with cross‑functional teams, design agencies, and research partners.
• Balanced analytical and creative mindset with solid commercial and strategic acumen.
• Deep understanding of consumer behavior and market dynamics.
• Excellent verbal and written communication, with executive presentation skills.

Required skills