Senior Paid Social Executive

About the role

We are seeking a Senior Paid Social Executive to own the end‑to‑end execution, optimisation and performance of paid social campaigns across Meta, TikTok, Snapchat, LinkedIn and X. You will work closely with clients and internal teams to deliver data‑driven results and mentor junior colleagues.

Key responsibilities

• Plan, activate and optimise paid social campaigns on Meta, TikTok, Snapchat, LinkedIn and X.
• Develop audience segmentation, creative variations and bidding strategies to maximise ROAS, CPA and other KPIs.
• Monitor daily performance, identify optimisation opportunities and implement improvements.
• Prepare and present detailed performance reports with actionable insights.
• Collaborate with Paid Search, Programmatic and Analytics teams for cross‑channel solutions.
• Stay current on platform innovations, ad formats and algorithm updates.

Required profile

• 2–4 years of hands‑on paid social campaign management, preferably in an agency.
• Strong client‑facing communication and presentation skills.
• Proactive mindset with curiosity for creative testing and emerging trends.

Required skills

• Meta Ads Manager
• TikTok Ads platform
• Snapchat Ads platform
• LinkedIn Campaign Manager
• Excel and data‑visualisation tools (Data Studio, Power BI)
• Dynamic ads, pixel implementation and conversion tracking