Digital Marketing Manager – Organic & Web

About the role

The Digital Marketing Manager, Organic & Web is a hands‑on individual contributor responsible for executing the company’s owned and organic marketing channels. You will produce and optimise SEO and AEO content, maintain a high‑converting website, run organic social programmes, and operate the ABM platform, following a rhythm of produce, publish, measure and optimise.

Key responsibilities

• Produce and optimise SEO content, landing pages and on‑page fundamentals, including AI answer‑engine visibility.
• Maintain keyword and topic roadmaps, monitor rankings, traffic and AI‑citation performance, and translate insights into action.
• Execute the organic content calendar, refresh and repurpose existing assets to improve results.
• Manage website CMS updates, fix outdated content and broken links, and collaborate on layouts, navigation and conversion optimisation.
• Own organic social execution across platforms, draft, schedule, publish and run A/B tests to improve engagement.
• Operate the ABM platform end‑to‑end, set up audiences, build campaigns, activate and report on performance.
• Monitor account and campaign metrics, develop multi‑version creative and deliver performance readouts to product and growth teams.

Required profile

• Four or more years of experience in digital, growth or content marketing, preferably B2B SaaS.
• Hands‑on SEO expertise, including keyword research, topic planning, on‑page optimisation and performance analysis.
• Experience creating and publishing high‑quality organic content at a regular cadence.
• Working knowledge of website CMS platforms, user journeys and conversion‑rate optimisation.
• Proven track record running organic social programmes and structured A/B tests.
• Practical experience with an ABM platform (e.g., 6sense, Demandbase).

Required skills

• SEO (keyword research, on‑page optimisation, internal linking)
• Answer Engine Optimization (AEO)
• Content creation and editing
• Website CMS management
• Conversion‑rate optimisation
• Organic social media management
• A/B testing
• ABM platform operation (e.g., 6sense, Demandbase)