Full-Time Media Buyer for Shopify DTC & EdTech SaaS

About the role

This full‑time, on‑site Media Buyer position at Mooncrest Labs focuses on driving paid acquisition for Shopify DTC brands and EdTech SaaS products. You will work closely with growth, creative, and product teams to align media strategy with funnel objectives.

Key responsibilities

• Plan, execute, and optimize campaigns across Meta, Google, TikTok and other performance platforms.
• Build and test media plans, set up campaigns and ad groups, monitor performance and adjust bids, budgets and creatives to meet ROAS, CAC and LTV targets.
• Collaborate on audience segmentation, landing‑page experiments and funnel alignment.
• Report performance, document tests and learnings, and stay updated on platform changes and competitor activity.

Required profile

• Strong media planning skills for Shopify DTC and SaaS funnels, including channel selection and budget allocation.
• Excellent analytical ability to interpret data, build dashboards and make data‑driven optimization decisions.
• Effective communication for cross‑functional collaboration and insight presentation.
• Bachelor’s degree in Marketing, Business, Data Analytics or related field, or equivalent experience.

Required skills

• Hands‑on media buying on Meta Ads, Google Ads and TikTok Ads.
• Familiarity with Shopify, SaaS growth metrics and attribution tools such as Google Analytics and pixel‑based tracking.
• Experience with A/B testing methodologies and campaign tracking.