Marketing Operations Lead (NWA)

About the role

The Marketing Operations Lead will be a key member of our growth team, responsible for building and scaling a robust marketing infrastructure. You will work cross‑functionally to align KPIs, optimize processes, and ensure seamless integration of marketing technology across the organization.

Key responsibilities

• Own the marketing stack: manage integrations, lead routing, field mapping, documentation, and ongoing optimisations.
• Evaluate, negotiate with, and implement new and existing marketing technology vendors.
• Collaborate closely with revenue operations and business systems teams to maintain consistency across go‑to‑market platforms.
• Ensure clear lead qualification and hand‑off processes between marketing and sales.
• Translate data from dashboards into actionable insights for portfolio, campaign, and ABM performance.
• Support regional teams with structured frameworks while allowing market‑level adaptation.
• Act as the single point of coordination between Marketing, Sales Operations, Portfolio, Regulatory, and Supply Chain to reduce rework and commercial risk.

Required profile

• Strong analytical mindset with experience in data‑driven decision making.
• Proven ability to manage complex marketing technology ecosystems.
• Excellent cross‑functional communication skills and experience coordinating between multiple business units.
• Track record of improving marketing‑to‑sales conversion efficiency.

Required skills

• CRM platforms
• Marketing automation tools
• Account‑Based Marketing (ABM) platforms
• Data dashboarding and reporting tools
• Integration and API management