Strategic Social Media & Content Marketing Virtual Assistant

About the role

A project management trainer and PMI ATP looking to strengthen his online presence and attract prospective clients is hiring a strategic, experienced Social Media & Content Marketing Virtual Assistant. The role covers planning and execution of content on LinkedIn, Instagram and YouTube, aiming to build a consistent digital presence, strengthen brand authority and support lead generation. It is a part-time, remote position of about 3 hours per day (15 hours per week).

Key responsibilities

• Develop and recommend a social media content plan, create weekly and monthly content calendars and suggest themes, formats and timing.
• Create professional content for LinkedIn, Instagram and YouTube, including captions, headlines, hooks and CTAs, and repurpose long-form material into shorter formats.
• Manage LinkedIn content (thought leadership, training programmes, success stories) and Instagram visuals (graphics, carousels, short videos).
• Help plan and edit YouTube videos, add captions and subtitles, and repurpose long videos for short-form content.
• Schedule and publish content across platforms and keep a record of what has been published.
• Track metrics such as reach, impressions, engagement and audience growth, and report regularly with recommendations.
• Align content with business goals and suggest ways to turn audience interest into leads and enquiries.

Required profile

• Proven experience in social media management and digital content marketing, with independent ability to plan and run content calendars.
• Excellent written English and strong copywriting and storytelling skills.
• Experience creating social media graphics and editing video, including short-form and preferably long-form content.
• Strategic, analytical and proactive, with a strong sense of detail and brand consistency.

Required skills

• Strong understanding of LinkedIn, Instagram and YouTube.
• Preferred tools: Meta Business Suite, LinkedIn, YouTube Studio, Canva, Adobe Photoshop/Illustrator, CapCut, Adobe Premiere Pro, Google Workspace, Microsoft Office, Trello or Asana.