Creative Strategist – Paid Social (Premium DTC)

About the role

Benisouk, a premium Moroccan design house, is expanding its global reach and needs a Creative Strategist to lead the creative direction of its paid social campaigns. You will focus on turning creative concepts into high‑performing ads that drive sales for its hand‑woven rugs, ceramics, and brass objects, primarily targeting the US market.

Key responsibilities

• Brief 10‑15 new creative concepts each week, defining clear angles and hooks.
• Analyse performance data to identify winning assets and iterate quickly.
• Direct the in‑house photographer and videographer through detailed briefs.
• Ensure every visual stays true to Benisouk’s understated, documentary, craft‑led voice.

Required profile

• 4‑6 years of experience in creative strategy for DTC e‑commerce.
• Hands‑on management of paid‑social accounts with annual spend of $300K+.
• Background with physical‑product brands in home, fashion, beauty or lifestyle.
• Fluent in English and French.

Required skills

• Meta Ads Manager