B2C/B2M Automation Specialist

About the role

Pluxee, a global player in employee benefits and engagement operating in 28 countries, is looking for a B2C/B2M Automation Specialist. You will develop and optimize marketing automation strategies for end-users (B2C) and merchant partners (B2M), run personalized campaigns, manage lead generation and nurturing, and improve the customer and merchant journey through automation and CRM integration. The role sits in the Digital Marketing Spoke team covering France, Portugal, Tunisia and Morocco, reporting to the Spoke B2B Digital Marketing Orchestration Manager.

Key responsibilities

• Manage and optimize B2C and B2M marketing automation platforms (e.g., Brevo, HubSpot) to support engagement, lead generation, retention and conversion.
• Design audience segmentation and personalization tactics to improve automated campaigns.
• Plan, execute and improve email and lifecycle campaigns based on behavioral triggers and real-time data.
• Develop lead generation and nurturing workflows and refine lead scoring models to prioritize high-value prospects.
• Support growth through audience expansion, acquisition database management, list sourcing, enrichment and activation workflows.
• Integrate with CRM tools (e.g., Salesforce, Microsoft Dynamics) to keep data consistent and tracked.
• Monitor campaign performance, interpret insights and optimize ROI, customer lifetime value and conversion rates.
• Collaborate with digital marketing, product and sales teams and stay up to date on automation best practices.

Required profile

• Minimum 3-5 years of experience in marketing automation with proven results in B2C and/or B2M contexts.
• Demonstrated experience designing and optimizing email marketing and automation strategies.
• Analytical mindset, able to track, interpret and act on data-driven insights.
• Strong communication skills and ability to work cross-functionally; strategic and results-oriented.
• Bachelor's degree in Marketing, Business or a related field is a plus; full working proficiency in English is required.

Required skills

• Hands-on expertise with Brevo, HubSpot or similar platforms.
• Audience segmentation, personalization, lifecycle marketing and lead management.
• Lead acquisition, audience expansion, prospect database management and outbound marketing are a plus.

To apply, candidates are invited to video calls with the Global Digital Marketing Director, the HR Business Partner and the VP Global Marketing.