Business Development Manager – North-West Africa (Bang & Olufsen)

About the role

ASBIS is seeking an experienced Business Development Manager to expand the Bang & Olufsen brand across North-West Africa. The role blends business development, channel management, partner development, and project sales, focusing on luxury residential and smart‑home ecosystems.

Key responsibilities

• Identify, develop, and manage new and existing business opportunities throughout the region.
• Build relationships with developers, interior designers, architects, and smart‑home integrators to secure referrals and specifications for Bang & Olufsen solutions in high‑end projects.
• Collaborate with third‑party solution providers such as Lutron, KNX, and other control‑system partners to generate project‑based opportunities.
• Support mono‑brand and multi‑brand partners in driving sales performance and strengthening brand representation.
• Develop and execute client‑eling initiatives with stores to grow the customer base and increase repeat business.
• Utilise CRM tools to reactivate dormant customers and support targeted engagement campaigns.
• Recruit, onboard, and manage new channel partners aligned with Bang & Olufsen brand values.
• Take full ownership of sales growth and commercial performance across the assigned region.

Required profile

• Proven experience in business development, channel sales, retail development, or project sales.
• Background in premium consumer electronics, luxury brands, smart‑home solutions, or audio/video products.
• Strong network within architecture, interior design, real‑estate development, or smart‑home ecosystems (advantageous).
• Commercial mindset with a track record of delivering sales growth.
• Excellent communication, negotiation, and relationship‑management skills.
• Ability to work independently in a regional role and manage multiple stakeholders.
• Willingness to travel across North‑West Africa.

Required skills

• CRM tools
• Lutron
• KNX

What we offer

• Opportunity to work for a financially strong, fast‑growing multinational company.
• International career opportunities and interaction with global teams.
• Continuous professional development: training, certification programs, events, and team‑building activities.
• Attractive remuneration package and special pricing on company products.