Postdoctoral Research Fellow in Behavioral Sciences, Innovation and Market Adoption

About the role

Mohammed VI Polytechnic University (UM6P) is seeking a Postdoctoral Research Fellow to join ARC_AIR, the African Research Center on Air Quality and Climate, which works on air quality, atmospheric chemistry and climate. The fellowship focuses on the behavioral, social, economic and innovation dimensions of vertical farming adoption, combining research on consumer acceptance with the development of evidence-based marketing, commercialization and innovation strategies.

Key responsibilities

• Lead an interdisciplinary research agenda on four themes: social acceptance of vertical farming, consumer decision-making, innovation and market creation, and commercialization and go-to-market strategies.
• Investigate public perceptions, consumer trust, perceived risks and benefits, and drivers and barriers to adoption; test behavioral models such as the Theory of Planned Behavior, Technology Acceptance Model, Diffusion of Innovation, behavioral economics and consumer decision theory.
• Study market formation, consumer education, sustainable branding, entrepreneurial ecosystems and business model innovation, with attention to the Moroccan and African contexts.
• Contribute to market segmentation, consumer profiling, pricing and positioning, demand forecasting and adoption acceleration mechanisms.
• Use mixed methods: quantitative, qualitative, experimental and behavioral methods.
• Publish in high-impact international journals (Q1/Q2 preferred), write review papers and policy reports, and help build research proposals and funding applications.
• Support technology adoption, market intelligence, industry engagement and commercialization activities.

Required profile

• PhD obtained within the last five years in sociology, social psychology, behavioral psychology, consumer behavior, marketing, behavioral economics, entrepreneurship, management sciences or a related field.
• Ability to work in an interdisciplinary team and contribute to the international scientific visibility of the institution.

To apply, send a single PDF with a cover letter, detailed CV, research statement, list of publications and contact details for two academic referees.