SEO/SEM Specialist – Drive Organic Traffic & Paid Campaigns

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic search optimization and paid search initiatives. You will shape content strategy, build high‑quality backlinks, and manage PPC campaigns on Google and Bing to maximize return on investment.

Key responsibilities

• Conduct keyword research, discovery, and expansion to increase organic traffic.
• Optimize website content, meta tags, landing pages, and site architecture for SEO and user experience.
• Perform technical SEO audits (site speed, crawlability, indexing, broken links) and work with developers to implement fixes.
• Launch, monitor, and optimize paid search campaigns (Google Ads, Bing Ads) to improve ROI and lower cost per acquisition.
• Develop and execute link‑building strategies to boost domain authority.
• Track, report, and analyze website analytics (GA4), PPC performance, and SEO metrics to provide actionable insights.
• Research competitor advertising, keyword tactics, and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of current search engine algorithms, ranking factors, and AI‑driven search trends.
• Reliable internet connection with backup power to ensure uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML
• CSS
• JavaScript