Business Development Team Leader - Lead Generation

About the role

Arrow Enterprise Computing Solutions, a division of the Arrow Electronics Group, is strengthening its teams and is looking for an experienced, results-driven manager to lead its global Lead Generation team. The role drives pipeline growth by converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs), builds scalable processes, ensures data accuracy and works closely with Sales and Marketing teams across regions. The position is based in Casablanca, Morocco.

Key responsibilities

• Lead, coach and develop a global team of Lead Generation Specialists / SDRs focused on MQL to SQL conversion
• Define and implement strategies to improve lead qualification, conversion rates and pipeline generation
• Own and optimize the end-to-end MQL to SQL process, ensuring consistency across regions
• Partner with Marketing on campaign performance, lead quality and targeting strategies
• Collaborate with Sales leadership to ensure smooth handoff of SQLs and strong pipeline conversion
• Monitor and report on key metrics such as conversion rates, pipeline value, speed to lead and activity levels
• Establish and enforce best practices in CRM usage (e.g. Salesforce), data hygiene and reporting
• Drive continuous improvement through process optimization, training and performance management

Required profile

• 4+ years of experience in Inside Sales, Lead Generation or Business Development within the IT/Tech industry
• Proven experience managing and scaling high-performing sales development or lead generation teams
• Strong track record of improving MQL to SQL conversion and generating qualified pipeline
• Deep understanding of B2B sales cycles, especially in IT solutions or services
• Experience in a global or multi-regional environment
• Fluent English and French; additional languages are a plus

Required skills

• Strong analytical skills and ability to interpret data to drive decisions
• Excellent leadership, communication and stakeholder management skills
• CRM usage (e.g. Salesforce)

What we offer

• Full permanent contract
• Social advantages: CNSS, CIMR and health insurance
• Team of passionate collaborators and a dynamic, friendly work atmosphere
• Career development opportunities in a fast-growing, international organization