Director of Sales & Marketing

About the role

The Director of Sales & Marketing leads the hotel's sales, marketing, revenue generation and business development strategies. The role drives top-line revenue growth by maximizing occupancy, Average Daily Rate (ADR), market share and overall profitability, while aligning with Hyatt's brand standards and commercial objectives. It oversees all sales segments (Corporate, MICE, Leisure, Travel Trade, Group and Digital Sales) and develops marketing initiatives that strengthen brand awareness.

Key responsibilities

• Sales leadership: develop and execute sales strategies to meet annual revenue targets, lead the Sales Team, identify new business in Corporate, Government, MICE, Consortia, Leisure and Wholesale segments, maintain key client relationships, conduct sales calls and presentations, and take part in trade shows and industry events.
• Marketing and brand management: run integrated marketing plans aligned with Hyatt standards, manage digital campaigns, social media, email marketing and online reputation, collaborate with regional marketing teams, monitor competitors and keep brand messaging consistent.
• Revenue management and commercial strategy: work with the Revenue Management team on pricing and distribution, analyze demand forecasts and booking trends, and track Occupancy, ADR, RevPAR, MPI and RGI to grow market share and profitability.
• Leadership and team development: recruit, coach and develop sales and marketing staff, set performance standards, hold regular reviews and plan succession.
• Budgeting and reporting: prepare annual budgets, monitor expenses, produce weekly, monthly and quarterly commercial reports and present results to the Executive Committee.

Required profile

• Bachelor's degree in Hospitality Management, Business Administration, Marketing or a related field; Master's degree or MBA preferred.
• Minimum 8-10 years of progressive experience in hotel sales and marketing, including at least 5 years in a senior leadership role within an international hotel brand.
• Proven experience managing large-scale luxury or upscale hotel operations.
• Fluency in English; additional languages are an asset.

Required skills

• Proficiency in CRM systems, Delphi, Opera PMS, Cvent and Microsoft Office Suite.
• Advanced knowledge of hotel revenue management principles.
• Strong leadership, negotiation, analytical and financial skills, and excellent communication and presentation abilities.