Driver Marketing Manager – MENA

About the role

We are seeking an energetic, execution‑oriented Driver Marketing Manager to lead our driver growth initiatives across the MENA region, starting with Egypt, Morocco, and Algeria. You will be the “boots on the ground” for localized campaigns that attract, engage, and retain drivers, working closely with both regional teams and headquarters.

Key responsibilities

• Develop and execute driver marketing campaigns aligned with the regional go‑to‑market strategy.
• Monitor key performance indicators such as new driver acquisition cost, active driver rates, and retention.
• Manage omni‑channel communications, including CRM push/SMS, social media, and local driver communities.
• Coordinate offline activations and driver events, ensuring brand consistency and high‑quality execution.
• Act as a bridge between local teams and HQ, adapting global guidelines into MENA‑ready content.
• Conduct market research, surveys, focus groups, and competitor analysis to keep the value proposition relevant.
• Source and manage local vendors (print shops, event agencies) for cost‑efficient execution.

Required profile

• Minimum 3 years of marketing experience, preferably in ride‑hailing, startup or gig‑economy environments.
• Strong understanding of MENA cultural nuances and driver behavior.
• Excellent presentation skills and confidence speaking to senior stakeholders.
• Proficiency in English (B2 or higher) and fluency in Arabic and/or French depending on market focus.

Required skills

• Excel
• Google Sheets
• AI tools for content creation and data analysis
• CRM platforms (push/SMS, analytics)

What we offer

• Opportunity to contribute to a mission of fair choices for millions across 1,100+ cities.
• Access to mentoring, career consulting, and learning programs.
• International exposure through a Global Talent Exchange Program.
• Company‑wide challenges, awards, sports activities, and social impact projects.
• Language‑skill improvement through co‑financed courses.