Senior Specialist - Modern Channel Sales

About the role

Beko is looking for a Senior Specialist - Modern Channel Sales to join its Sales team in Casablanca-Settat, Morocco. The role drives sales performance and ensures achievement of revenue, volume, distribution and profitability targets, while monitoring customers, markets and competitors.

Key responsibilities

• Drive sales performance and achieve revenue, volume, distribution and profitability targets.
• Monitor customer performance, market trends, competitor activity and pricing developments.
• Develop and execute promotional plans with Marketing and Trade Marketing teams.
• Ensure strong product visibility, availability and execution across retail stores and customer networks.
• Analyze sales performance and prepare regular reports and action plans.
• Identify new business opportunities and develop the customer portfolio.
• Coordinate with Supply Chain, Finance, Marketing and Customer Service teams for smooth order fulfillment and customer satisfaction.
• Follow up on forecasts, stock levels, sell-in, sell-out and promotional performance.
• Monitor customer receivables and ensure compliance with agreed commercial and financial terms.
• Conduct regular customer visits and market assessments, and contribute channel strategy and market insights to management.

Required profile

• Bachelor's or Master's degree in Business Administration, Marketing, Sales, Economics or a related field.
• Relevant experience in Modern Trade / Modern Channel Sales.
• Proven experience managing major retail chains and the Moroccan retail and modern trade environment.
• Demonstrated experience achieving sales and revenue targets.
• Willingness to travel regularly for customer and market visits.

Required skills

• Strong communication, negotiation and presentation skills.
• Strong analytical skills and ability to interpret sales and market data.
• Ability to work independently, manage multiple priorities and handle a fast-paced commercial environment.
• Knowledge of MS Office, particularly Excel and PowerPoint.