Business Development Associate

About the role

Arrow Enterprise Computing Solutions, a division of the Arrow Electronics Group, supplies IT professionals, service companies, publishers and integrators with global technological solutions across servers, storage and virtualization, networks and security, infrastructure software and cloud solutions. As part of its growth, ARROW ECS is strengthening its teams and is looking for a Business Development Associate in Casablanca.

Key responsibilities

• Engage with inbound and outbound MQLs by call, email and social outreach to assess interest, needs and buying intent
• Qualify leads against budget, authority, need and timeline criteria and convert them into SQLs for the sales team
• Work closely with marketing to give feedback on lead quality, campaign performance and targeting
• Maintain accurate, up-to-date records in CRM systems such as Salesforce or Dynamics
• Nurture leads through the early stages of the sales funnel to build a consistent pipeline
• Identify upsell and cross-sell opportunities in existing accounts when relevant
• Meet and exceed KPIs on lead conversion, pipeline generation and activity levels
• Stay informed on IT products, solutions and market trends to position offerings effectively

Required profile

• 1-3+ years of experience in lead generation, inside sales or business development within the IT/Tech industry
• Proven track record of converting MQLs into SQLs or generating qualified pipeline
• Strong understanding of B2B sales cycles, especially in IT solutions or services
• Excellent verbal and written communication and interpersonal skills
• Ability to work in a fast-paced, target-driven environment

Required skills

• CRM tools and sales engagement platforms
• Lead qualification and pipeline management

What we offer

• Full permanent contract
• Social advantages: CNSS, CIMR and health insurance
• A team of passionate collaborators and a culture where you can make an impact
• Working within an international organization recognized worldwide in its sector